Senior Product Designer
Remote / Full-time
2022

Led design for our “front of house” platform, that was responsible for driving profitable acquisition, retention, and growth across every stage of the guest journey.

“As a leading open SaaS platform, Olo reaches 85 million connected guests across approximately 80,000 locations, processing more than two million orders per day on average. With integrations to over 300 technology partners, Olo customers can build digital experiences with the largest and most flexible restaurant commerce ecosystem on the market.”

Our design journey centered on overcoming key challenges, particularly in crafting a cohesive brand identity and a scalable design system that seamlessly integrated across the Olo Suite. We also sought to elevate our guest engagement platform, reimagining for a mobile experience that empowers our customers to manage "on-the-go." This approach not only enhances usability but also fosters a deeper relationship between our brands and its users.

Olo Dashboard on iOS

Custom menu creation on the go.

Customize navigation

Segment detail on web.

Segments & Lists on web.

Map preview on Segment details.

Process & Exploration

I helped take lead on running workshops to collaborate on "How Might We" (HMW) questions and foundational assumptions. We utilized rapid prototyping in Figma, integrating research tools for feedback and insights from a competitive analysis of guest engagement platforms.

This informed our journey maps and high-fidelity flows for prototyping. I maintained communication with the engineering team on best practices for the design system and ensured alignment with product and business stakeholders throughout the process.

Impact

While we moved quickly, I ensured we maintained high-quality standards in our deliverables. We successfully launched a new brand and design system to over 80,000 customers, developing feature-rich solutions that empowered them to leverage guest data for personalized experiences.

Additionally, I designed a comprehensive suite of features for automating marketing campaigns. Throughout the process, I challenged team assumptions and biases, advocating for change based on feedback and insights gathered from interviews and store visits.

Sidebar design documentation

Semantic Color Palette

Primary Olo Brand

Old UI

Component design system

Smart Features for campaign building

Spencer Bittle

Software & Web Design

Spencer is an Software Designer from the Midwest. He specializes in creating apps and websites for early stage companies.